We strongly believe that each and every successful marketing framework consists of
Understanding, intimately, your business and where you would like to be;
Analyzing, in depth, the relevant competitive and regulatory environment;
Defining in detail the marketing and administrative requirements of your business – what you are now, where you would like to be and what is required to get there;
Launching the infrastructure for your marketing activities, with accountability and repeated review/reporting;
Participating fully in asset-raising for your products – building a marketing partnership.
These individual components exist to various degrees of formality and quality in every asset gathering business. Each component has predefined deliverables, costs and timelines and can be tailored to the specific needs of our clients.
Having identified these components, Brook Green have broken down fund marketing and distribution landscape into three distinct channels and nine sections:
Having identified these components, Brook Green have broken down fund marketing and distribution landscape into three distinct channels and nine sections:
A: Consulting & Advisory
B: Administration
C: Marketing & Promotion
Each section has pre-defined deliverables, costs and timelines and is tailored to specific needs of every client. In other words, no fund management business is the same and deciding whether to outsource any of the above components or manage them in house depends on individual preferences and features of every business.